Uplift — Posture Monitoring Device
In many offices, sedentary behaviour is increasing. Of great concern is poor posture, back pain and irreversible damage to the spine arising from sitting for too long in unergonomic positions. These issues have increased over the past 50 years and will continue to do so in the future, unless there is an intervention in the workspace. The idea is a posture monitoring hub that sits at the user’s desk, encouraging them to reduce slouching and sedentary time. It does this with a real-time view of the user’s posture along with useful prompts and advice.
Client
Personal Project
Year
2019
Role
The homepage is viewed by millions of people and is an important touchpoint for meeting user needs, starting key tasks and reflecting business aspirations. I began by gathering existing research and insights, distilling them into a concise set of user and business needs.
It became apparent that one of the biggest unknowns was understanding how users felt about discovering inspirational content, as opposed to completing core tasks on the site. We wanted to test this in our concepts by having varying levels of inspirational and seasonal content.
Looking though analytics and data such as from user studies, I identified travel trends amongst customers and found opportunities for seasonal and timely content to adapt to the season, feeling more relevant and helpful for users travelling during different times of the year.
Various art directions were explored, reflecting the purpose behind the concepts. The aim here is to provide testing participants with stimuli that helps us probe for their opinion on how the design language could potentially evolve in the future.
Concept 1 — Task Focus
Concept 2 — Resource Focus
Concept 3 — Content Discovery Focus
These concepts were presented to users in focus groups and depth interviews, helping us understand how they felt about content discovery on the homepage and their appetite for inspirational advice or promotions, as opposed to focusing solely on completing the task they had in mind quickly then leaving the site.
