The Tyre Collective — Design Lead Role
The Tyre Collective is a pioneering clean-tech company that began as a master’s project at Imperial College London and the Royal College of Art, focusing on reducing air pollution in cities by capturing, analysing and recycling rubber particles from vehicle tires. My fixed term role here was for a specialised project, which involved designing, physically developing and road testing various pollution capturing devices.
Client
ttc
Year
2023
Role
Design Lead
I started by looking into existing analytic reports and user studies to understand our user needs and design principles. This helped to define the purpose any new concepts should aim to serve.
