The Tyre Collective — Design Lead Role
The Tyre Collective is a pioneering clean-tech company that began as a master’s project at Imperial College London and the Royal College of Art, focusing on reducing air pollution in cities by capturing, analysing and recycling rubber particles from vehicle tires. My fixed term role here was for a specialised project, which involved designing, physically developing and road testing various pollution capturing devices.
Client
ttc
Year
2023
Role
Design Lead
I began by looking into how the site is currently structured and facilitated card sorting sessions to find how users and internal team members group different types of information.
Concepts for the global navigation were tree tested using Lyssna, developed further into prototypes then tested with real users in order to understand how people around London relate to certain terminology and their mental models when given tasks to complete.
