The Tyre Collective — Design Lead Role
The Tyre Collective is a pioneering clean-tech company that began as a master’s project at Imperial College London and the Royal College of Art, focusing on reducing air pollution in cities by capturing, analysing and recycling rubber particles from vehicle tires. My fixed term role here was for a specialised project, which involved designing, physically developing and road testing various pollution capturing devices.
Client
ttc
Company
The Tyre Collective
Year
2023
Role
Design Lead
My main role involved creating digital experiences on apps and mobile websites. When users tapped a connected physical product, they would be taken through a mobile experience that tied closely to their use case adding useful information or other benefits.
Many sources of air pollution are tied directly to urban cities. However, the level of information available on air quality is quite low, compromising how aware the public are to the dangers they face daily.
Existing solutions can provide information on air quality. However, current products have limits on how beneficial or easy to understand the information is.
For parent companies aiming to expand into new markets using connected packaging, I developed several branding visuals and art direction. Starting out with an initial story and a tone of voice, then bringing them to life through considered design
New product development was a key responibility in this role, starting out with unique ideas and developing them into fully fledged concepts through the design process.
