Transport for London — Navigation and Information Architecture
The TfL site has many thousands of pages which can be difficult to manage and organise. The aim here is to identify opportunities to declutter the site and improve findability.
Client
Transport for London
Year
2024 — 2025
Role
Market Research User Studies User Journey Mapping Wireframing Prototyping User Testing Documentation
I started by looking into existing analytic reports and user studies to understand our user needs and design principles. This helped to define the purpose any new concepts should aim to serve.