Transport for London — Navigation and Information Architecture
The TfL site has many thousands of pages which can be difficult to manage and organise. The aim here is to identify opportunities to declutter the site and improve findability.
Client
Transport for London
Company
Transport for London
Year
2024 — 2025
Role
Market Research User Studies User Journey Mapping Wireframing Prototyping User Testing Documentation
My main role involved creating digital experiences on apps and mobile websites. When users tapped a connected physical product, they would be taken through a mobile experience that tied closely to their use case adding useful information or other benefits.
Many sources of air pollution are tied directly to urban cities. However, the level of information available on air quality is quite low, compromising how aware the public are to the dangers they face daily.
Existing solutions can provide information on air quality. However, current products have limits on how beneficial or easy to understand the information is.
For parent companies aiming to expand into new markets using connected packaging, I developed several branding visuals and art direction. Starting out with an initial story and a tone of voice, then bringing them to life through considered design
New product development was a key responibility in this role, starting out with unique ideas and developing them into fully fledged concepts through the design process.
