Transport for London — Future Homepage
With the aim of redesigning the 13 year old TfL homepage, I tested high level concepts that reflect how user needs may have changed over the years with users.
Client
Transport for London
Year
2024 — 2025
Role
Market Research User Studies User Journey Mapping Wireframing Prototyping User Testing Documentation
I started by looking into existing analytic reports and user studies to understand our user needs and design principles. This helped to define the purpose any new concepts should aim to serve.
