Tesoro — Recycled Candles
The first of many sustainable homeware products to be released for the brand is this refillable candle. It focuses on individualism and is made with recyclable materials. The aluminium refill is designed to fit into a wide variety of vessels (to be released soon), catering to the user’s personal tastes and fitting into any home environment.
Client
Tesoro
Year
2023
Role
User Studies Market Research CMF Research Product Strategy Concept Generation 3D Modelling 3D Rendering Photography Prototyping Design for Manufacture Manufacturer Liaison
The homepage is viewed by millions of people and is an important touchpoint for meeting user needs, starting key tasks and reflecting business aspirations. I began by gathering existing research and insights, distilling them into a concise set of user and business needs.
It became apparent that one of the biggest unknowns was understanding how users felt about discovering inspirational content, as opposed to completing core tasks on the site. We wanted to test this in our concepts by having varying levels of inspirational and seasonal content.
Looking though analytics and data such as from user studies, I identified travel trends amongst customers and found opportunities for seasonal and timely content to adapt to the season, feeling more relevant and helpful for users travelling during different times of the year.
Various art directions were explored, reflecting the purpose behind the concepts. The aim here is to provide testing participants with stimuli that helps us probe for their opinion on how the design language could potentially evolve in the future.
Concept 1 — Task Focus
Concept 2 — Resource Focus
Concept 3 — Content Discovery Focus
These concepts were presented to users in focus groups and depth interviews, helping us understand how they felt about content discovery on the homepage and their appetite for inspirational advice or promotions, as opposed to focusing solely on completing the task they had in mind quickly then leaving the site.
