SharpEnd — Selected Projects
As a UX and Indsutrial designer at SharpEnd, I created products, branding and apps for various industries with a focus on creating intriguing interactions through VR, AR, NFC and NFTs between physical products and digital interfaces. Many projects are under NDA, but I have outlined my duties for this position below.
Client
Various
Year
2019 — 2022
Role
User Studies Market Research Art Direction Graphic Design Product Strategy Concept Generation Prototyping
I began by looking into how the site is currently structured and facilitated card sorting sessions to find how users and internal team members group different types of information.
Concepts for the global navigation were tree tested using Lyssna, developed further into prototypes then tested with real users in order to understand how people around London relate to certain terminology and their mental models when given tasks to complete.
