Nere — Suitcase Set

Nere, a sub-brand of Australian luggage company Strandbags tasked us with designing a new lightweight luggage line. Standing out in a crowded market is challenging, but we identified a common issue with hard-shell suitcases: cracking during transit due to lack of structural integrity. Applying a scalloped pattern across the suitcase, using injection-moulded recyclable Polypropylene not only strengthened the suitcase by acting as external ribs but also allowed for reduced wall thickness, making the suitcase lighter and stronger.

Client

Nere

Company

Blond

Year

2023

Role

Market Research Product Strategy CMF Research Concept Generation 3D Modelling 3D Rendering Photography Manufacturer Liason