Impulse — Induction Cooktop
San Francisco start-up creating a new category of home energy systems, starting with an induction stove that features integrated batteries. This allows it to combine stored and grid energy to achieve a high-performance and energy-efficient product that is better for users and for the environment.
Client
Impulse
Year
2022
Role
Ethnographic Research User Experience Wireframing Concept Generation 3D Modelling 3D Rendering Photography Packaging Design Manufacturer Liaison
I began by looking into how the site is currently structured and facilitated card sorting sessions to find how users and internal team members group different types of information.
Concepts for the global navigation were tree tested using Lyssna, developed further into prototypes then tested with real users in order to understand how people around London relate to certain terminology and their mental models when given tasks to complete.
