Dizzie — Zero Waste Food Packaging
Reusable and recyclable pots designed for a new online grocery delivery service that focuses on creating zero waste in packaging. Designed to minimise infill material usage in transit, take up less space in warehouses and require less water when cleaned by industrial dishwashers.
Client
Dizzie
Year
2022
Role
User Studies Market Research CMF Research Product Strategy Concept Generation Product Illustration 3D Rendering Photography Manufacturer Liaison
I began by looking into how the site is currently structured and facilitated card sorting sessions to find how users and internal team members group different types of information.
Concepts for the global navigation were tree tested using Lyssna, developed further into prototypes then tested with real users in order to understand how people around London relate to certain terminology and their mental models when given tasks to complete.
