Dizzie — Zero Waste Food Packaging

Reusable and recyclable pots designed for a new online grocery delivery service that focuses on creating zero waste in packaging. Designed to minimise infill material usage in transit, take up less space in warehouses and require less water when cleaned by industrial dishwashers.

Client

Dizzie

Company

Blond

Year

2022

Role

User Studies Market Research CMF Research Product Strategy Concept Generation Product Illustration 3D Rendering Photography Manufacturer Liaison

My main role involved creating digital experiences on apps and mobile websites. When users tapped a connected physical product, they would be taken through a mobile experience that tied closely to their use case adding useful information or other benefits.

Many sources of air pollution are tied directly to urban cities. However, the level of information available on air quality is quite low, compromising how aware the public are to the dangers they face daily.

Existing solutions can provide information on air quality. However, current products have limits on how beneficial or easy to understand the information is.

For parent companies aiming to expand into new markets using connected packaging, I developed several branding visuals and art direction. Starting out with an initial story and a tone of voice, then bringing them to life through considered design

New product development was a key responibility in this role, starting out with unique ideas and developing them into fully fledged concepts through the design process.