Casa Blond — Milan Design Week

During Milan Design Week, I worked as part of the team at Blond to hold an exhibition, not only highlighting recent projects but also holding a week-long interactive design session that acted as a platform to share our creative design process with the public. The aim for this exhibition was multi-faceted—on one side it was to introduce Blond and its design process on a global stage, and on the other, it was a tool to launch two very different brands to a relevant and widespread audience. The space was designed to invite users from room to room, with a consistent visual language throughout, yet at the same time capturing the essence of the brands that were being launched.

Client

Fuorisalone

Year

2023

Role

Spatial Design Exhibition Fabrication PR & Brand Strategy Art Direction

I started by looking into existing analytic reports and user studies to understand our user needs and design principles. This helped to define the purpose any new concepts should aim to serve.