Casa Blond — Milan Design Week
During Milan Design Week, I worked as part of the team at Blond to hold an exhibition, not only highlighting recent projects but also holding a week-long interactive design session that acted as a platform to share our creative design process with the public. The aim for this exhibition was multi-faceted—on one side it was to introduce Blond and its design process on a global stage, and on the other, it was a tool to launch two very different brands to a relevant and widespread audience. The space was designed to invite users from room to room, with a consistent visual language throughout, yet at the same time capturing the essence of the brands that were being launched.
Client
Fuorisalone
Year
2023
Role
Spatial Design Exhibition Fabrication PR & Brand Strategy Art Direction
I began by looking into how the site is currently structured and facilitated card sorting sessions to find how users and internal team members group different types of information.
Concepts for the global navigation were tree tested using Lyssna, developed further into prototypes then tested with real users in order to understand how people around London relate to certain terminology and their mental models when given tasks to complete.
